How do you create “successful” software ?

The first ingredient is having a vision. Something you’re passionate about. And how that vision is vetted, digested and eventually executed on. Digesting that idea into its essence and creating a minimum-viable-project plan that can be developed.

The second ingredient  having the right team: a great client, project management & requirements, a group of dedicated developers and designers aligned to the seeing this vision succeed. Executing on this plan through Agile software development & launching the beta software.

Sparc has done dozens of projects internally & with commercial partners. We know how to design & develop software.  But does that make it successful?


The Success Phase.

We understand the “Idea” phase & we understand the “Build” phase very well. What we’re quickly learning more about is the “Success” phase.

This is the phase that happens after a software launch and has begun to receiving feedback from the marketplace. We came to realize quickly that if we don’t support our clients in being successful, no matter how good the idea or software is, the effort fails. When a client talks about his experience with SPARC, we want him to recollect a team looking to make him successful, not just robots who build software then blindly move on to the next project.

Part of the phase relies on our ability to help the client market their product. Our clients vary greatly in organizational size from established companies to start-ups. Some organizations have a degree of experience or people in marketing roles, but they all have the same post release challenges. We’ve invested heavily into understanding this process ourselves with our own products, so it makes sense to do the same with our clients. The design & marketing efforts we need internally is the same needs of our clients.

No one on our design team is a single role player. Every designer has strengths in building websites, collateral & advertising. Following the release of software, that same cross functional team of requirements, marketing & designers can continue to support the client’s marketing efforts. And it’s that alignment between our team and the client that help make the software successful.

Posted by:Brad Kaloupek

A successful design leader, Brad has worked with software companies and advertising agencies on both coasts. He believes good design has the ability to both solve business problems and have a positive impact on people's lives.

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