Hi, I’m Brad. I solve good problems with good people.
Twenty years of product strategy & design, now moving at AI speed.
Twenty years building and leading product teams: founding design teams, raising rounds, scaling platforms. AI moves the work faster. Judgment still decides what’s worth building.
Head product and design at Code+Trust, a technology consultancy and product studio serving mid-market and enterprise clients.
Over 20+ years I’ve founded design teams at four software companies, launched 0→1 products, and scaled growth-stage SaaS products, coming up through design into product leadership.
Recent Work
Selected case studies
PlanSource: Innovation Lab
I founded and led our innovation lab. Experimenting with early AI/ML, applying data science, facilitating cross-functional workshops, and producing several mobile-focused experiences. Growing PlanSource reputation as an innovator, adding IP and creating new revenue streams.
View case study →
CX Mapping & Strategy
Research-led product design for a regional telecom, driven by a real customer-experience map that surfaced every actor, hand-off, and moment of friction to prioritize what actually mattered.
View case study →
BassBucks: Daily Fantasy for the Outdoors
A 0→1 product and brand bringing daily fantasy mechanics to competitive fishing. Research-led design for an authenticity-first audience that also uncovered new revenue.
View case study →
How I work now
AI changed the speed, not the job. It compresses the path from idea to working software. My job is the judgment that decides what’s worth building, and what isn’t. Twenty years in design taught me the hard part was never the pixels.
Change has been constant across two decades. The goal hasn’t: solve good problems with good people. Design is a vehicle for collaboration, decisions, and innovation.
Contact Me- Product Leadership: Head of product & design at Code+Trust. Built and led teams at four software companies.
- Player/Coach: Set direction as a leader; drop into the work as an IC when it counts.
- Judgment at AI Speed: AI compresses idea to working software. Twenty years of product sense decides what’s worth building.
- 0→1 to Scale: Launched new products and scaled platforms across the full lifecycle.
- Research-Led: Analytics and qualitative research to make decisions, not guesses.
- Studio-Backed: Not a solo act. I bring the Code+Trust team when you need hands.
- Friendly Giant: I was 6’-7” before the kids thought it was cool.
- AI-enabled product & experience design (AiExp)
- B2B & B2C SaaS
- Mid-market & SMB, incl. SE-US manufacturing
- Benefits tech, insurance & healthcare
- FinTech & trade finance
- GreenTech & building technology
- Early-stage founders who need a generalist who can lead and build.
- Growth-stage teams scaling product and design.
- Mid-market and SMB modernizing or adding AI.
- Teams that operate in the open and value cross-functional collaboration.
- Mission-driven orgs with real problems and real users.