Hi, I’m Brad. I solve good problems with good people.
Let me realize your vision through product strategy & design.
Learn more about my consulting services →An accomplished senior leader with a diverse skill set that encompasses design thinking, software product design, CX/UX research and leadership within technology organizations.
Founding designer to 3 software companies. I’ve grown teams, created processes, and led as a player/coach.
My career is defined by design leadership, dedication to fostering innovation, and ability to solve complex problems.
Recent Work
Selected case studies
PlanSource: Innovation Lab
I founded and led our innovation lab. Experimenting with early AI/ML, applying data science, facilitating cross-functional workshops, and producing several mobile-focused experiences. Growing PlanSource reputation as an innovator, adding IP and creating new revenue streams.
View case study →
CX Mapping & Strategy
Research-led product design for a regional telecom, driven by a real customer-experience map — surfacing every actor, hand-off, and moment of friction to prioritize what actually mattered.
View case study →
BassBucks: Daily Fantasy for the Outdoors
A 0→1 product and brand bringing daily fantasy mechanics to competitive fishing — research-led design for an authenticity-first audience that also uncovered new revenue.
View case study →
Hi, I’m Brad
An accomplished senior leader with a diverse skill set that encompasses design thinking, software product design, and leadership within technology organizations. Founding designer in 3 software companies, I’ve grown design teams and process to scale businesses. My career is defined by design leadership, dedication to fostering innovation, and ability to solve complex problems.
Change has been continuous in my 20+ years of design. But I continue to be driven by the same goal: Solve good problems with good people. Design is a vehicle for collaboration, decisions, and innovation.
Contact Me- Leadership: Built & led UX teams at 3 software companies.
- Player/Coach: Comfortable as an IC and mentoring designers on my team.
- Design Strategy: Working cross-functionally using workshops and design thinking to envision the future.
- Innovation: Identify and rapid execution on concepts resulting in significant long-term ROI.
- Research: Implement tools, analyze KPIs, and leverage user research data to make decisions.
- Consultive: Guiding internal or external clients to positive outcomes.
- Friendly Giant: Yes, I’m 6’-7” with a cross-fit problem.
Design
- Figma, Sketch, etc.
- Miro, Figjam, etc.
- Prototyping
- Adobe Creative Suite
- Front-end coding HTML/CSS/JS
Project Management
- Google Suite
- Atlassian Product Suite
User Research
- Behavioral analytics including Pendo, FullStory, Hotjar, Google Analytics
- Qualitative research tools including UserLytics and UserTesting.com
- Quantitative research including UsabilityHub and in-app surveys
- B2B and B2C SaaS Software
- Benefits Technology, Insurance & Healthcare
- GreenTech & Building Technology
- FinTech & Trade Finance
- Consumer & Commercial Real Estate
- Agencies and Marketing
- Early stage companies or startups that value a generalist skill set, encompassing all aspects of design.
- Growth stage companies that need to scale their UX team, design process, & product strategy.
- Provide a balance leadership and direct contribution during the design process.
- Companies that operate in the open, welcome new ideas, and value cross-team collaboration.
- Mission driven companies with a focus and empathy for our customers.